Doing Some Research

Welcome back to my lovely readers, today we finalized our idea for the commercial and did some research to prepare. Our idea is Jansport backpacks. Unfortunately, Jansport has not made any commercials. Instead, we had to find other brands and unofficial commercials. We watched a commercial for the brands Nomatic and Patagonia. They both used locations that showed the main purpose for their backpacks. Nomatic used professional settings and showed people with professional jobs. For example, there were several shots at the airport and a few shots at a Starbucks that showed someone working. Patagonia used nature locations. They had one actor going on different adventures through nature. This meant doing the commercial at school was perfect. One of the unofficial commercials that we watched used the tactic of saying the backpacks were “Kid Proof”. The other commercials just showed people using the backpacks, which is still a tactic. 

Watching these commercials is very helpful to create some ideas for our commercial. Using different music in the backgrounds had a large effect on the commercials. This meant that the music background we choose needs to be very thought out. The commercials had many different shots, all of which focused on the backpacks. When we start storyboarding, it is important that most of these shots show the backpacks. After researching, we have now learned how important it is to research before making a film project. We are glad that we watched some commercials, this will allow us to make a successful commercial that gets our point across.