This title design is from the film Gentlemen Broncos and Art of the Title was used.
How many titles are displayed during the opening sequences to the film? Which ones?
There are 24 different titles, showing companies and actors. The titles displayed in the opening sequence are different book covers with various backgrounds. For every new title, the book cover and background change. The titles have music in the background and change to match the downbeat of the music. The titles seemed to match the actor or company appearing on the book cover.
What connotations do these images carry?
The connotation of these titles is fear. Aliens and monsters often strike fear into audiences. Although, these are simply book covers, they will reciprocate that same fear.
How is genre reinforced through symbolic and technical codes from the outset?
Many of the book covers show pictures that would likely be scenes in a science fiction film. For example, there is a common theme of aliens and monsters. Also, the music references different years, which can be linked to time travel.
What conventions are used to ensure the film appeals to its target audience?
The book covers might be used as foreshadowing to scenes that will occur in the movie. Also, the contrast of normal and crazy between the background and book cover can capture the audiences' attention. Another strategy was that the books look used. The corners are curving up and there are scratches in the middle of the books. Every time the titles change, it matches with the music. The camera angles match perfectly for the different titles. None of them are more zoomed in than another. As well as, the length of the book fits perfectly in the screen. There are no transitions as this would ruin the strategy that the designers intended.
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