Title Research: Captain Marvel

The title design is Captain Marvel from Art of the Titles.

How many titles are displayed during the opening sequences to the film? Which ones?

There are a total of 32 titles. The titles in the beginning are shots of outer space, often of planets. For the titles including the names of actors, there is a picture of the actor. The music in the background is used to show power. The main colors of the title design are red, yellow, and blue which are the colors of the main character's costume.

What connotations do the images carry?

The connotation of the images is power and strength. Many of the title designs follow a glowing light moving upwards. This can show the increase of power. Also, many of the title designs feature characters standing in front of something dangerous. This can be shown to be power as the character is confident.

How is genre reinforced through symbolic and technical codes from the outset?

Many of the title designs feature planets other than Earth. This can signify science fiction, matching the genre. Also, one of the title design shows glowing eyes from a character. This is another example of science fiction, something other genres do not include. Following a bright light in a movement that is not normal, is another signifier of the genre.

What conventions are used to ensure the film appeals to its target audience?

Low camera angles are used to show power and many of them are in this title design. Another camera angle in this title design are extreme close ups. They allow the audience to focus on a character, instead of the setting. The colors are another important element as they signify the main character. Watching the constant change, yet repetition of colors can entice the audience.